Expo Imaging - White Balance Filter
What is white balance, and why do I need to set a custom white balance with an ExpoDisc?
Even the best digital cameras are incapable of consistently delivering accurate colour without the user performing a custom white balance. Auto (AWB) and preset white balance functions often produce maddeningly inconsistent results. Images shot without a correct white balance may have unnatural looking red, yellow or blue tints that are time consuming and difficult, if not impossible to correct.
Recognising the importance of custom white balance to produce good colour, digital camera manufacturers have designed their cameras to take advantage of a custom white balance. A custom white balance calibrates the camera to the exact colour temperature of light illuminating the subject.
The ExpoDisc Professional Digital White Balance Filter (patent pending) is a custom white balance filter that allows digital photographers to quickly and easily set an accurate custom white balance - consistently producing excellent results in natural, artificial, and studio lighting. The versatile ExpoDisc even excels in difficult mixed lighting environments.